Keurig is partnering with Starbucks to bring Starbucks packaged coffee to stores that use Keurig coffee machines. This partnership will allow Keurig users to brew Starbucks coffee at home or work. The deal will bring famous Starbucks brands such as Starbucks, Seattle's Best Coffee, Tazo Tea, and Teavana to Keurig's coffee machines.
People who own Keurig machines will now have access to the famous Starbucks coffee flavors in the convenience of their own homes or offices. The Keurig machine offers a quick and easy way to brew a single cup of coffee in under a minute, and now users will have a wide variety of Starbucks flavors to choose from.
The partnership is not limited to just coffee, as it will also bring Starbucks tea brands to Keurig's machines. This will allow Keurig users to enjoy popular Tazo teas and Teavana teas in the same convenient manner as brewing coffee. With this collaboration, Keurig aims to strengthen its position as a leader in home-coffee brewing, while Starbucks can reach more consumers by tapping into Keurig's wide user base.
Overall, this partnership between Keurig and Starbucks will benefit customers who own Keurig machines by giving them access to a wider range of famous coffee and tea brands. It will also help Starbucks expand its market presence through Keurig's extensive distribution network.