The article discusses the Pyramid Jumpers, a new game released by Hot Wheels, a well-known toy and entertainment brand. Pyramid Jumpers is a game that combines physical play with augmented reality technology, offering a unique and exciting gaming experience for children.

The game involves a set of physical cars and a track that is designed to resemble a pyramid. The cars are placed on the track and then controlled using a mobile app. The app uses augmented reality to project a virtual world onto the physical track, creating an immersive environment for the players.